Coke Zero Skyfall Guerilla Marketing Makes Viral Video

One of the best examples of guerilla marketing seen today is Coke Zero's clever campaign to advertise the upcoming release of the new Bond movie, Skyfall.

A few Coke Zero indulgers were chosen to participate in their own Bond mission at the Antwerp Central station in Belgium. Unsuspecting agents were prompted, after their purchase, with a question: "Want the chance to win exclusive tickets to see Skyfall?". Those who chose yes had 70 seconds to sprint up stairs, weave through heavy traffic of travelers, dodge fallen oranges, jump dumped luggage, nearly miss glass movers, and bypass more absurd obstacles strategically planned by Coke Zero. Women that resemble those of Miss America Pageant contestants stand with tablets showing the time countdown as these daring travelers race against the clock to make it to the corresponding Coke Zero machine on platform 6. BUT, the mission is not over yet. With a push of a button, a figure of man that may or may not be Daniel Craig holds a card with one last task. 

With over 6 million views on YouTube to date, this joint campaign by Coke Zero and Skyfall created not only a very successful viral video, but also set the bar for advertisers. With this said, I am excited to see what they will come up with next...


To find out more about this campaign visit Coke Zero's facebook page (http://www.facebook.com/cocacolazero) or go to http://www.cokezone.co.uk/007.

Marketing Challenges: iPad Mini

Today Apple held yet another keynote adress for its new line of products. The sleek and thin iMac was introduced fallowed by the revealing of a new 13-inch Macbook Pro with Retina Display, and 2 new iPads.

What struck my attention was the iPad mini. the iPad mini is Apple's new 7.9-inch screen tablet that features a 1024 x 768 pixel resolution and the Apple A5 chip. It can connect via wifi and is compatible with LTE wireless.

Before when Apple just had the iPad it was competing with several other big companies in the Tablet market, but now Apple has moved themselves into a different area. The iPad mini will be for people who want a smaller more portable device than the iPad, but also want the power of a tablet. They will be competing with the new 7-inch Nexus tablet made by Google and Amazons new Kindles.

What does this mean for Apple? What challenges will they face with their competition? Lastly what does this mean for companies with products like the iPad mini?

All information taken from: http://www.nbcnews.com/technology/gadgetbox/apple-unveils-ipad-mini-new-ipad-new-imac-13-inch-1C6630274

Monster Drink

F.D.A has gotten death reports from the popular energy drink "Monster". One girl named, Wendy Crossland, had died from heart arrhythmia by drinking Monster drink two consecutive days. There were several other reports from 2004. So Wendy mother filed that they (monster) failed to issue a warning the risks of drinking them. I am very shocked by this because it had no alcohol or drugs in it that makes the death. It was too high on caffeine. This is why my mom, a nurse, told me many times not to drink energy drinks because it is dangerous especially when I have ADHD. So what is your opinion about this? look at the link below to read the article.

http://finance.yahoo.com/news/f-d-receives-death-reports-185008634.html

Technology Then veresus Technology Now

I remember being 12 years old with my first cell phone.

It was one of those pre-paid phones and was one of the bulkiest, most annoying piece of equipment to carry around everywhere.

Yet, as I got older and started exploring other cellphones, I noticed something very interesting.

Now, being a 12 year old with a cellphone, you tend not to take care of the phone as well as you would if you were older. I dropped that phone down stairs, stepped on it by accident etc... You name it, it happened to that phone, yet it still worked!

But when I got a new phone, I noticed I started going through new ones almost one per year because they just weren't lasting like my first cellphone.


This picture helped me realize a lot of the technology then versus technology now.

 Phones now, you have to treat them like a baby because they are so fragile where as the older phones were indestructible.

Now don't get me wrong, the technology now is WAY BETTER, just the durability of the phones are terrible. Only if we could combine the durability of the phones then with the looks and technological features of the ones now will only create the best phone ever.


#randomthoughts 

Top 5 Awesomely horrible websites

http://www.sundoginteractive.com/sunblog/posts/top-5-awesomely-horrible-websites

Check out what not to do when designing a website. It is just horrible what people do when designing a website.

Advertising Fail

https://www.facebook.com/photo.php?fbid=10151154664694171&set=a.457743769170.251118.178734754170&type=1&theater

Want a good laugh? CLICK THIS PHOTO NOW!
Is this good or bad marketing?

Felix Baumgartner Record Setting Jump

On October 14th 2012   Felix Baumgartner set the record for longest free fall at 24 miles above sea level and landed in  New Mexico and became the first man to break the sound barrier outside of a vehicle in only 4 minutes and 19 seconds.  This jumped was only broadcast on the Discovery Channel in the US which led to the jump breaking the record for most watch live video with 8 million unique viewers on YouTube. This broke records held by Prince Williams wedding to Kate Middleton which reached 3 million unique online viewers according to Akamai and President Barack Obama inauguration which reached 7 million unique online viewers according to Akamai.

http://www.hollywoodreporter.com/news/millions-watch-as-felix-baumgartner-378859