Viral Marketing
The Internet has created an outlet for marketers to generate brand
awareness. Now a video of your child's football game can become an
overnight worldwide sensation. I posted the video below of my son's first football game on YouTube to share with my three family members. Yet there are over 60 views of the video. This is a small scale example of how online marketing has become a treasure trove for businesses and individuals.
Another example of how online marketing has gone viral and brought a vast amount of attention to an individual is the video of the Greece School District bus monitor who was being bullied by middle school children. As a result of this video Karen Klein has received over $700,000 in donations.
This is a demonstration of how powerful online viral marketing can be and how even home videos can be turned into profitable online ventures.
