Viral Marketing

Viral Marketing

The Internet has created an outlet for marketers to generate brand awareness.   Now a video of your child's football game can become an overnight worldwide sensation.  I posted the video below of my son's first football game on YouTube to share with my three family members.  Yet there are over 60 views of the video.  This is a small scale example of how online marketing has become a treasure trove for businesses and individuals.

 

Another example of how online marketing has gone viral and brought a vast amount of attention to an individual is the video of the Greece School District bus monitor who was being bullied by middle school children.  As a result of this video Karen Klein has received over $700,000 in donations.  

This is a demonstration of how powerful online viral marketing can be and how even home videos can be turned into profitable online ventures.