Tuesday, September 25, 2012

2nd Down and Tweet to Go!


 Since the advent of social media, there has been no shortage of celebrities and other famous people getting involved. Their troves of loyal fans elevate them up the social media ladder and bring them closer to the level reached only by the likes of Lady Gaga and Justin Bieber. These followers are not always the greatest thing though, especially in times of crisis.

Monday, September 24th is a day will live in infamy. The Green Bay Packers lost their game to the Seattle Seahawks by intercepting a pass and preventing a touchdown, or so it seemed. The referee’s, unable to correctly interpret the play awarded the Seahawks a game winning touchdown and in turn, set the “Twittersphere” ablaze.

Almost instantly, viewers of the game as well as players began to voice their opinions. TJ Lang, the Packers’ offensive lineman took to the 140 character social media site in a way that created one of the most viral post of the night. His wrap up of the game was, “Got f*cked by the refs.. Embarrassing. Thanks nfl.” The post, less then 24hours later had received 67.4k retweets and 16.7k favorites as those around the country shared his same thoughts. There in lies the problem though.

Professional athletes reflect the teams and the league they play for. They are employees and needless to say, their employees (and their followers) do pay attention to what they say. This means that there are lessons to be learned from actions like these for the rest of us.

1.     Think before you Tweet: No matter how angry, upset, heartbroken, excited, or emotional you are, think before you act. Once content lives on the internet, it stays on the internet.
2.    Don’t insult your employer: There is no positive thing which will come out of saying your employer sucks. Not even if they switched from the comfy, high quality toilet paper to the horrible cheap kind, insulting them on a social network only makes you look bad.
3.    Do it in private: If you really need to use Social Media to spread your angry rants, make your profile private. That way people won’t be easily able to see how much you hate Roger Goodell, a random politician, or your freshman year Data professor.
4.    When in doubt, yell it out(loud): If you really aren’t sure if you should post something to your public account, just ask yourself “would I be comfortable saying this out loud in a room with my boss or prospective employer?”

Professional football players and those alike have made the mistakes already and will suffer a marginal fine because of it. Would you really want to risk losing your job though? I can bet you don’t make nearly as much as they do to be so cavalier with your words.

The Internet: a strong marketing tool for Brazilian soccer clubs?


I know, the title sounds a little odd. However, in a country crazy about soccer and with over 80 million people who can access the internet, it makes sense that the way soccer clubs reach out to their fans is changing. First division soccer clubs in Brazil now all have Facebook pages and can be followed on Twitter. They also are developing mobile applications.

"The connection with the fan has changed. With new technologies, clubs are in daily contact with their fans, not just when they go to the stadium" said Guilherme Costa, a sports marketing specialist.

The goal of the recent addition of social media is to turn followers and fans into consumers letting them be able to have constant access to paraphernalia and tickets without having to go to a physical store. Social media also allows the clubs to conduct marketing surveys

For more info take a look at the article: http://phys.org/news/2012-09-internet-strong-tool-brazilian-soccer.html

"The connection with the fan has changed. With the new technologies, clubs are in daily contact with their fans, not just when they go to the stadium," explained Guilherme Costa, of the Maquina de Esporte website, which specializes in sport marketing.

Read more at: http://phys.org/news/2012-09-internet-strong-tool-brazilian-soccer.html#jCp
First division clubs therefore, in addition to having an Internet site, also have a Facebook page, a Twitter account, online television or even a smartphone application. "The connection with the fan has changed. With the new technologies, clubs are in daily contact with their fans, not just when they go to the stadium," explained Guilherme Costa, of the Maquina de Esporte website, which specializes in sport marketing.

Read more at: http://phys.org/news/2012-09-internet-strong-tool-brazilian-soccer.html#jC
First division clubs therefore, in addition to having an Internet site, also have a Facebook page, a Twitter account, online television or even a smartphone application. "The connection with the fan has changed. With the new technologies, clubs are in daily contact with their fans, not just when they go to the stadium," explained Guilherme Costa, of the Maquina de Esporte website, which specializes in sport marketing.

Read more at: http://phys.org/news/2012-09-internet-strong-tool-brazilian-soccer.html#jCp
First division clubs therefore, in addition to having an Internet site, also have a Facebook page, a Twitter account, online television or even a smartphone application. "The connection with the fan has changed. With the new technologies, clubs are in daily contact with their fans, not just when they go to the stadium," explained Guilherme Costa, of the Maquina de Esporte website, which specializes in sport marketing.

Read more at: http://phys.org/news/2012-09-internet-strong-tool-brazilian-soccer.html#jCp

The Art of Being Clever

The Art of being Clever...
and my thoughts about tapping into your inner child to grab people's attention. 

As an advertising photographer I've learned many things. I've learned that the right lighting can make even the most beautiful person look awful. I've learned that cats can be extremely temperamental and will very rarely ever truly cooperate. I've learned to expect the unexpected because everything that can go wrong, will go wrong. And, finally, I've learned that sometimes you have to step back and realize that the best form of advertising can be by making the reader/viewer smile... or by making their day just a little bit better. 

Don't get me wrong, shameless self promotion definitely has its place, as does spamming advertisements and viral marketing. But, personally, I don't always think it's the tried and true ways that are the best. Sometimes you have to think more outside of the box.

Let me give you an example... and you can take it or leave it.

 -the image to the left is from a blog called Hyperbole and a Half by Allie Brosh. I found this blog about two years ago when I first arrived at college. The blog has quite the following, and images like this have been turned into T-shirts or used as an internet meme. 

This style of drawing, which is reminiscent of paint attracts a person to the blog. The blog itself uses these images to support what she is saying and to help with the humor aspect of the blog. 




Now, using humor is an obvious tactic- it makes people laugh, it makes people feel good, and because they feel good, they tend to stay on the page and read more, or come back to it to feel that feeling again.

I'll give you another example...


The image on the right is from a blog called Cat Versus Human. It is another humor blog, but also another wildly successful one. While Hyperbole and a Half does stories and adds images to illustrate certain aspects, Cat Versus Human uses a comic-book like format to tell the story. It's clever, humorous, and people enjoy reading it because it makes them feel good. Both of these blogs have products and market them to their readers, but it's not obnoxious. It's thrown in casually, or sometimes it's not even mentioned. 

Stemming off of that thought brings me to my next. Maybe these blogs are so successful because they don't market themselves to fit some kind of niche. They communicate their messages in a clever way. Both blogs choose to illustrate their concepts in a way that's easily understandable and that most can enjoy without much effort. And... you know... maybe that's best!

Now for my last example... I promise this post will be over soon.

Look! I made this! It's beautiful right? I thought so too...

Not really. This advertisement is mine, I'm not lying about that, but its by far not the best advertisement I've ever seen. My point that I'm trying to make though is that you probably stopped to look at it and read it. Why? Because it looks like it was drawn by an elementary school student, and you probably questioned what was happening.

This advertisement turned out to be quite effective. People looked at it with confusion, but it sparked an interest in what the event was and it got more people to attend the event that we expected. 

So finally... my point. Yay!

Being traditional and following what has worked in the past when it comes to marketing is admirable, but maybe its more effective to push boundaries. 

Making a connection with your consumer in a way that is understandable and makes them feel like they can relate may in fact be better. Why? Well look at the examples I showed. Both are humor blogs, yes, and neither of them are companies, which is true, but they are popular. People purchase the T-shirts and the books because they like the blog. And, if you look carefully, they do advertise on their blogs. But, first, they make that emotional connection with the reader and draw them in.

Do I think companies could follow in that example?...well maybe. Maybe it would be hard for a company blog to appeal to a consumer. Maybe they can't draw like a child to advertise. Maybe it would be an awful idea and I'm completely wrong.

But also, maybe I'm not. Maybe being clever and innovative is what is required to have a higher following/ consumer base. A company is nothing without its consumers, so why not appeal to them and step down to their level? Make them like you. Be clever. The worse that can happen is you learn what not to do. I mean, you only live once, right? 


#YOLO






Viral Marketing

Viral Marketing

The Internet has created an outlet for marketers to generate brand awareness.   Now a video of your child's football game can become an overnight worldwide sensation.  I posted the video below of my son's first football game on YouTube to share with my three family members.  Yet there are over 60 views of the video.  This is a small scale example of how online marketing has become a treasure trove for businesses and individuals.


 

Another example of how online marketing has gone viral and brought a vast amount of attention to an individual is the video of the Greece School District bus monitor who was being bullied by middle school children.  As a result of this video Karen Klein has received over $700,000 in donations.  

This is a demonstration of how powerful online viral marketing can be and how even home videos can be turned into profitable online ventures.  



Monday, September 24, 2012

Interaction on a blog is key

Good blogging is about interaction. Simply "liking" a youtube video is not always enough.

Here's a test of everyone's social media savvy.

What is the relevance of the image below?


Leave your responses in the comments section below.
(Check back next Monday 10/2 for the answer!)

Happy Blogging
Rory

7 Tips for B2B Blogging

B2B blogging is a different beast than simply sharing daily events, videos and cupcake photos. 

Culled from a list of B2B bloggers, here's my top 7 recommendations for any business relationship blog.

1. Create a personality for the blog that aligns with the brand.

2. Create content - don't simply repost. Include images and be a brief as possible to acheive your goal and encourage interaction. Be ready to create a lot of content.  Keep your blog fresh.

3. Make sure you blog exists as part of your website - avoid having your blog live on a generic blog hosting site


4. Include links to other key content on your site and create a call to action.

5. Don't be afraid to post ideas that challenge your readers - a bland post will neither engage, nor result in comments.

6. Measure for success - you need to watch how your blog is used, what content is most effective, and what actions blog visitors take.

7. Combine your posts with other marketing activity into an integrated marketing approach.  Running mass media ads? Reference the concept of the ads in your blog. Attending a trade show? Discuss your preparations in advance and provide post show analysis.

A list of some great B2B blogs:
What social media blogs do you follow?

Happy Posting!
Rory

Sunday, September 23, 2012

Think First


Random Myspace checks were a norm in the Smith household. At any time our parents would look through our homepage, notes, top friends, and friends’ profiles. If you didn’t want Mom and Dad to see something, you didn’t post it. This was a valuable learning lesson for my brother and me.

Our Internet Marketing class is supposed to start posting about subjects related to class. However, something I feel the need to discuss pertains to everyone. Whether you’re posting on a blog, Facebook, Twitter, Flickr, Instagram or Myspace (but let’s face it, no one uses Myspace still, right?), you have to keep it classy. I know, I know you’ve already been told this by Mom, Dad, and various professors. My question though, is why do some people blatantly not follow this?


My Facebook and Instagram “friends” upload pictures of them and/or alcohol on a regular basis. At least crop out the bottle people, and don’t post the shot glasses on Instagram.  People on Twitter like to run their mouths; is it that difficult to not post about sex and drugs or use vulgarity 24/7? I understand that there is freedom of speech in America, and that people can post whatever they please, but saying the F-word doesn’t make your point stronger. Besides that, once something is posted, it is out there forever. The government saves all tweets in a database and Facebook owns all your photos to use as they please. 


I am friends with my parents, boyfriend’s parents, and bosses on all of my social media sites. You don’t have to accept these people, but it looks bad when you don’t. As a rule of thumb, when you are friends with these people, you do not swear, post ANYTHING about work, or basically do or say anything that you would not do or say to your grandmother. I’ve seen people learn this lesson the hard way on more than one occasion. Companies find you on the Internet and look through your stuff. Even if your sites are private they can find some sort of information. They won’t hire you if you don’t present yourself in a professional manor. Even after you’re hired, you can get fired for posts.


Am I saying that I’ve never posted something questionable? No, but as we are maturing and coming upon graduation, we are going to be looking for grown-up jobs, and those people that are going to hire us don’t want to hire someone that is going to be more focused on their social life than work, or someone who will potentially call off after a night of partying.  

What do you guys think? Do you think employers really care what you do outside of work? Do you think it is alright to post whatever you feel as long as your account is private?



*All of these pictures are made up and are supposed to describe things I see on the Internet on a regular basis. I do not mean to offend anyone with these photos and I am not talking about anyone in particular*