The Internet: a strong marketing tool for Brazilian soccer clubs?

I know, the title sounds a little odd. However, in a country crazy about soccer and with over 80 million people who can access the internet, it makes sense that the way soccer clubs reach out to their fans is changing. First division soccer clubs in Brazil now all have Facebook pages and can be followed on Twitter. They also are developing mobile applications.

"The connection with the fan has changed. With new technologies, clubs are in daily contact with their fans, not just when they go to the stadium" said Guilherme Costa, a sports marketing specialist.

The goal of the recent addition of social media is to turn followers and fans into consumers letting them be able to have constant access to paraphernalia and tickets without having to go to a physical store. Social media also allows the clubs to conduct marketing surveys

For more info take a look at the article: http://phys.org/news/2012-09-internet-strong-tool-brazilian-soccer.html

"The connection with the fan has changed. With the new technologies, clubs are in daily contact with their fans, not just when they go to the stadium," explained Guilherme Costa, of the Maquina de Esporte website, which specializes in sport marketing.

Read more at: http://phys.org/news/2012-09-internet-strong-tool-brazilian-soccer.html#jCp

First division clubs therefore, in addition to having an Internet site, also have a Facebook page, a Twitter account, online television or even a smartphone application. "The connection with the fan has changed. With the new technologies, clubs are in daily contact with their fans, not just when they go to the stadium," explained Guilherme Costa, of the Maquina de Esporte website, which specializes in sport marketing.

Read more at: http://phys.org/news/2012-09-internet-strong-tool-brazilian-soccer.html#jC

First division clubs therefore, in addition to having an Internet site, also have a Facebook page, a Twitter account, online television or even a smartphone application. "The connection with the fan has changed. With the new technologies, clubs are in daily contact with their fans, not just when they go to the stadium," explained Guilherme Costa, of the Maquina de Esporte website, which specializes in sport marketing.

Read more at: http://phys.org/news/2012-09-internet-strong-tool-brazilian-soccer.html#jCp

First division clubs therefore, in addition to having an Internet site, also have a Facebook page, a Twitter account, online television or even a smartphone application. "The connection with the fan has changed. With the new technologies, clubs are in daily contact with their fans, not just when they go to the stadium," explained Guilherme Costa, of the Maquina de Esporte website, which specializes in sport marketing.

Read more at: http://phys.org/news/2012-09-internet-strong-tool-brazilian-soccer.html#jCp