7 Tips for B2B Blogging

B2B blogging is a different beast than simply sharing daily events, videos and cupcake photos. 

Culled from a list of B2B bloggers, here's my top 7 recommendations for any business relationship blog.

1. Create a personality for the blog that aligns with the brand.

2. Create content - don't simply repost. Include images and be a brief as possible to acheive your goal and encourage interaction. Be ready to create a lot of content.  Keep your blog fresh.

3. Make sure you blog exists as part of your website - avoid having your blog live on a generic blog hosting site


4. Include links to other key content on your site and create a call to action.

5. Don't be afraid to post ideas that challenge your readers - a bland post will neither engage, nor result in comments.

6. Measure for success - you need to watch how your blog is used, what content is most effective, and what actions blog visitors take.

7. Combine your posts with other marketing activity into an integrated marketing approach.  Running mass media ads? Reference the concept of the ads in your blog. Attending a trade show? Discuss your preparations in advance and provide post show analysis.

A list of some great B2B blogs:

• socialmediaexaminer.com
• Chrisbrogan.com 
• searchenginewatch.com
• SocialMediaB2B.com
• SocialWayne.com
• Smedio.com

What social media blogs do you follow?

Happy Posting!
Rory