Tuesday, October 23, 2012

Marketing Challenges: iPad Mini


Today Apple held yet another keynote adress for its new line of products. The sleek and thin iMac was introduced fallowed by the revealing of a new 13-inch Macbook Pro with Retina Display, and 2 new iPads.

What struck my attention was the iPad mini. the iPad mini is Apple's new 7.9-inch screen tablet that features a 1024 x 768 pixel resolution and the Apple A5 chip. It can connect via wifi and is compatible with LTE wireless.

Before when Apple just had the iPad it was competing with several other big companies in the Tablet market, but now Apple has moved themselves into a different area. The iPad mini will be for people who want a smaller more portable device than the iPad, but also want the power of a tablet. They will be competing with the new 7-inch Nexus tablet made by Google and Amazons new Kindles.

What does this mean for Apple? What challenges will they face with their competition? Lastly what does this mean for companies with products like the iPad mini?

All information taken from: http://www.nbcnews.com/technology/gadgetbox/apple-unveils-ipad-mini-new-ipad-new-imac-13-inch-1C6630274


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