Mobile Apps vs Mobile Websites and our Presenter Damir

Check out a recent blog post from our in-class guest tonight - Damir Saracevic.

In the post he presents some interesting stats on the mobile web and mobile apps and addresses the critical question of whether a company should build a native mobile app or a mobile web friendly site.

Having been through the process myself, I agree with his final reaction - "it depends"

My thoughts on the benefits of a mobile app:
1. They can be very engaging and fast with most of the logic residing right on the device
2. They include "built-in" promotion via the native "app-stores"
3. They can be very expensive to build and maintain. Also, you have to create a native app for each platform you want to support

My thoughts on the benefits of a mobile web site:
1. Ubiquity - build it once and run it on many devices
2. Less expensive to create and maintain
3. Slower and less engaging

Here's his full post
http://blog.catalystinc.com/mobile-website-or-mobile-app/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-website-or-mobile-app