iPhone 5

The Noc

- "The Noc is an entertainment channel about the personalities and lives of athletes."

On a recent episode, starring Iman Shumpert, the famous Knick's ball player demonstrates the new "features" of the iPhone 5.  Even though the insight about the product isn't exactly helpful per se, it still promotes the new iPhone because it is shown with a well known person.  Just the action of having the product on screen makes it beneficial to Apple as a brand.  The video does focus on how there aren't many improvements to the devise, but it is one of the first looks at the product which is nice if you are excited for it.

iPhone 5 "Will It Dunk?"