Jimmy Kimmel pulled twitter prank while hosting Emmys when Jimmy and the some of members in the audience tweet that Tracy Morgan had passed out on stage. This caused 25000 people to tweet "OMG Tracy Morgan just passed out on stage during the Emmys, turn on ABC." as well as throwing off presenters Connie Britton and Hayden Panettiere the prank ended with Morgan being carried off by 4 fellow actors. This prank showed how much power a celebrity has on social media similar to when the Rapper 50 Cent told his twitter followers to buy a stock which he sold the next day and made 8.7 million dollars.
http://www.hollywoodreporter.com/live-feed/emmys-2012-tracy-morgan-passes-out-twitter-373314
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