How AuthorRank is going to change how we use Google

Google currently uses its PageRank formula in order to determine ranking in Google searches. By ensuring that pages have good content through linking to other pages, Google can be confident that there searches are going to give their users the content that they're looking for.

However, Google's patent on PageRank is coming to an end, and they need another search funcction that will give value to the companies that use their ad systems, and their users that use the search engine. AuthorRank is Google's solution to this problem. Like Panda, AuthorRank will be an update to the logorithm Google uses.

AuthorRank will use an author's rank as another element in ranking searches through the search engine. Google's Google+ service will be the main way authors will be determined. When making an article, if an author uses their Google+ profile to connect themselves to the article, they will be used in the ranking.

Google has wanted to rank web pages by the people who created them for some time. Originally, AgentRank was going to be used for this matter. Back in 2005, Google created the concept, but it never went anywhere, mostly because there was no simple way to identify individual people efficiently. However, with the release of Google+, Google has an easy way to connect their authors and know what people make good content. When an author posts their article and connects it to their Google+ profile, they build a network of articles that will give an idea to Google as to how good their content is.

This has large repercussions for Google+ and other social network. Since most authors will be using Google+ now so that they rank higher in Google searches, Google+ is not going away. The popularity of Google search is going to support and fuel the future popularity of Google+ as a social network.